SISINNI
{Packaging Design}
Is this Nutella? No, it's far superior!
High quality products with a plethora
of health benefits.
Rito's Food is the top producer and exporter of sweet spreads and confectionery ingredients in Greece. Their strong focus on quality and their deep understanding of food production have led to the company's fast growth. Rito has made a strategic move to introduce premium product series under the 'SISINNI' brand, presenting them on the shelves of major retail networks.
Developed as part of my role at Colibri
Including photos by: Client & their associates
Inspiration
The 'FAMILY' series spreads were inspired by a blend of convenience, affordability, and welcoming aesthetics while the lightweight PET containers convey a friendly, cost-effective feel. The design radiates a youthful, gentle vibe with a focus on clear, direct quality claims.
The spatula knife, with its Empire-style elements, distinctively references the brand's Italian roots.
For the "PREMIUM" series inspiration was drawn from classic Italian retro packages, infusing a modern, sophisticated twist.
The typography recalls Italian retro packaging, while the design lines reflect classic Italian motifs, similar to those integrated into the logo.
