PANAMERO
{Branding} {Logo Design} {Packaging Design} {Print Design}
Finest beans, precision roasts
Panamero is a specialty coffee brand shaped by origin and defined by experience. Rooted in the culture of Latin American coffee, it reflects a product where place, process, and craft come together to create depth and character.
More than just coffee, Panamero translates this essence into a contemporary brand expression - where every element, from bean to visual identity, becomes part of a cohesive story.
Developed as part of my role at Colibri
Inspiration
The logo takes inspiration from the Nazca Lines, reinterpreting their geometric simplicity and sense of movement into a modern symbol. The bird form emerges as a reference to both the iconic geoglyphs and the diverse wildlife of Latin America, resulting in a mark that feels symbolic, fluid, and rooted in place.
Rooted in the origin of the product, the visual direction draws from the cultural richness of Latin America. The identity explores the region’s heritage through bold colour, expressive forms, and a sense of raw, vibrant energy, referencing mural art, local craftsmanship, and the intensity of the natural landscape.
The goal was to translate this cultural depth into a contemporary visual language, creating a brand that feels authentic, expressive, and closely connected to its origin.
